THE WHERE, WHEN, AND WHY…
We are having a FABULOUS week so far, fully unpacked in the new office (you can see more on our Instagram Stories) and have some very exciting meetings in the pipeline!
The sun is still hiding away, but next week is a Bank Holiday so there’s hope yet!
Today we have a really short, sharp helpful post for you all. We understand that it’s not always possible to post daily, and until you can get help to stay present all the time, you have to be picky about what, and when, you share online. Consistency is key…!
It isn’t enough to post content whenever you feel like it… but there’s no on-size fits all of when to post either. Annoying.
The best timing depends on: the platform, your audience location, your goals and your community. So, here’s the best times to get the best out of your bare minumum:
Wednesday, Thursday & Friday – 12pm – 4pm
Weekends – Midday
People use Facebook at work, home and out and about. The closer the weekend is, the more people check out, and check into, Facebook
Monday – Friday – 12:00-6:00pm
Twitter is most popular during short breaks, like down time at work an don the commute. Click-through rates are higher during weekdays and work hours.
Built for mobile devices, users are online everywhere, all the time! One for spontaneity!
5 – 11pm weekdays & Saturday mornings
Pinterest users are predominately female, and are most active in the evening so post when people have more time to sit back, relax & pin.
If you want to talk to us about managing your social media effectively, check out our Smooth Sailing Packages
From just £99 p/m we’ll take your brand and run with it, increasing your following, engaging your community and making time for you to do your job!
This is the fairy godmother of online marketing. It’s for you if you feel overwhelmed keeping on top of your social offerings, lost in a sea of hashtags or simply out of time to spend managing your accounts. You are ready to feel confident that your brand is well represented online and reaching your ideal client, to free up some time to focus on what you do best and feel supported in all your campaigns.