So – I’ll jump straight to it.
How much sh*t are you putting online?
We’ve been thinking lots about minimalism, and the ‘tidy desk – tidy mind’ mantra a fair bit recently and realised this is something we do automatically online.
For the last YEAR, we have been checking our Timehop App and making conscious decisions about what we want to have representing us.
If you have heard of the Marie Kondo / KonMari method – ‘The Life Changing Magic of Tidying Up’, and if you haven’t watched the ‘Get Rid of Your Sh*t’ Youtube video I urge you to do it now!
You see, for the last year we have been systematically DELETING (yes, deleting) posts from our social media, blog and general online platforms. In the true KonMari style – if it doesn’t serve a purpose to our brand, or no longer brings us joy, its GONE. Just like we currently have a bag full of old clothes to go to the charity shop for recycling, we outgrow online content too.
The brand, business and person you were 6 – 12 – 18 months ago, is likely to not be who you are now. Just as our bodies and living space grow and change, so does your online business.
So we’re urging you, take a look at what you’re putting out there. Does it serve a purpose? Does it fill you with joy?
We’re passionate about helping businesses and people be visible online in a way which feels GOOD to them. It’s about enabling them to have a purposeful platform to shout about their passion! We want to be your architect, to build your platform, and give you a loud speaker in front of your ideal audience. We will help small businesses and people unpick their passions and distill it into a brand that they feel proud of. Our utopia is working with people who have something important to say, a purpose to share or passion to make a difference. Our wonderland is where everyone has a voice which makes them feel proud!
We know that actually deleting posts, or cutting back, can bring on The Fear, but we’re not talking easing back on your marketing here.
We’re talking about marketing with purpose.
Everything you say should represent you as a brand. It should distill down to your key message and share it clearly and concisely. Your audience should feel like they know exactly what you are all about, after seeing just one post.
Sure, you could consider this kinda intense, but the digital world is so noisy these days, how many shots do you think you have to win this audience round?
Speak to your ideal client directly. Imagine everything you do is for them. What do they need? What do they want? What makes them laugh?
There is no need* to post a picture of your dinner unless you’re a health blogger, PT, doing PR for a local company or a chef wanting to show off. Is your cat on brand? Is your toddler? If the answer is no, save it for live stories where your followers can see behind the scenes. It’s great to delve deeper into the world of our following and we all love seeing what’s going on day to day!
Strip it back. Hone into your deeper message and purpose and soon you will see that followers are your ideal clients, your engagement is meaningful, and you’ve saved hours of the day (and your dinner hasn’t gone cold)
If you would like to explore how we can assist you, now is the perfect time to chat and get organised before the new year!
There are multiple options to work with us but here’s the low down: