Readers, I have a confession to make.
Behind that ultra-minimalist cool, calm and collected Instagram grid, things have been a little – shall we say hectic? – recently here at Anchor and Dash. Perhaps you noticed the endless cups of coffee sneaking into the social media posts over Autumn. Well, I can tell you I wasn’t doing it for the aesthetic appeal of a pretty latte – at least, not completely. This girl needed caffeine.
I really can’t complain. I mean, what can I say? ‘I’m overrun with fabulous clients!’ How terrible for you. ‘I have strategy solutions coming out of my ears!’ Oh my, sounds unbearable. ‘I’m brimming with ideas for their marketing journey!’ Woe is you, Laura. NOW STOP BEING SO ANNOYING.
But allow me to be serious for a moment. Doing it all can sometimes feel like the easiest – and most cost-effective – solution. After all, you’re a small business owner. Like us, you’ve probably built your empire from the ground up and poured in some blood, sweat and black mascara tears for good measure. Nobody knows your operation like you do. So what’s your answer? It might feel like the only option is to work, work, work. More hours, more stress and less time for pesky distractions – you know, like sleeping and eating and, err, I’m pretty sure I could cut down on the breathing if I tried…
Hang on. Suddenly this slavery-and-sacrifice strategy doesn’t seem like such a great way forward. And this is where it can sometimes go a bit Pete Tong for the small-to-medium-sized brand builder. Sound familiar? Well, this is exactly where I found myself in December. And if any of the following apply to you, let me tell you something: it’s time to grow your team.
Cutting corners on your core business – e.g. sacrificing photo editing time for mind-numbing admin or accountancy?
Repeatedly procrastinating, pushing the same tasks to the bottom of the pile again and again?
Turning down jobs you’d love to take (and could really lead somewhere) because you simply don’t have the hours in the day?
Or are you – and we’re going to be frank here – an overworked, stressed-out nightmare to deal with or – heaven forbid – live with?
I’ve taken my own advice. In recent months, Anchor & Dash have taken on a white-hot Virtual Assistant, a copywriter extraordinaire and a design and branding guru to add to our team of kick-ass creatives who can really make our clients’ ambitions fly! We’ve got the dream team lined up, and ready to go, and I’m so excited about what this now means for both our clients and the status of my grey hairs!
And so I’m pleading with you: invest in yourself and your business. At the risk of sounding like a shampoo advert, you’re worth it. It might just save your sanity and, given time, it will pay dividends in terms of targeted client reach, meaningful audience engagement, increased online profile and business growth. Most importantly, you’ll have time to focus on what got you started in the first place…
But don’t just take my word for it. Our wonderful client Rachael from Simplified Accounting has written a blog post about this very topic and – get this – she also advocates taking the ‘Grow Your Team’ mantra into the domestic realm and getting yourself a cleaner. Consider yourself enabled, folks…