Okay, confession time….
In the 4 years I’ve been running my own business, I’ve never run a launch campaign for Laura Rose Creative / Anchor & Dash.
Yes, I’ve started new packages, products and options … so why no launch?
Because I didn’t need to.
80% of the people I work with are struggling to communicate just how awesome they are to their potential clients. They know they love their work, and they do an amazing job – but getting that message out there? It feels really uncomfortable and like its a lump in their throat.
One of my main roles as a coach is to show you exactly what your potential can feel like. I’ll help to unravel those confusing and chaotic thoughts that are whizzing around in that magificent brain of yours, and clarify them into exciting, innovative inspiration.
As a small business owner my availability is limited, and I can only take a few new clients on each month, and by communicating the awesome value of the services available I tend to have a bit of a waiting list (I know right, DREAM!), but I’m not here to boast today – I’m here to give you some hot tips on sharing your message that’s packed full of gorgeous snippets, your readers will want to do the whole supermarket sweep!
I’ve had this conversation a couple of times over the past month with some gorgeous coaching clients and the same thing was holding them back when it came to booking clients – they weren’t sharing how mind-blowing their stuff was!
So hold on to your hats, it’s time for my surefire 6 steps you can do which can supercharge your message and transform your messaging:
Who the hell are you talking to?!
Have that gorgeous babe in your mind when you’re talking to them, that killer CEO or your best mate’s mum if that’s who you want knocking on your door! Start to understand what makes them tick, what do they need? Tailoring your message to the client of your dreams will help you tap into their sore spots.
Make their problem yours
Your clients are feeling a particular way right now. Maybe its sad, stressed, lost, frustrated….? Step into their shoes, understand their emotions and borrow some of the baggage that’s dragging them down. You get it, which is why you’re perfect to help!
Introduce your on-demand formula that’s gonna transform their life!
Here’s where your killer offer comes in. Grab your loud hailer, sprinkle that thing with glitter and shout about it from the rooftops!
Impact, impact, impact
And now’s the big hitter. The transformation. The big reveal. How will your customer feel by purchasing or booking your product? How will this impact their business or their life?
Be the authority and flex your credentials
Got a beautiful testimonial on hand, some hard hitting facts or a tried and tested method you can reference? It’s time to be the expert and confirm that your way is the best way!
Set yourself apart. You’re not like everyone else, because this is YOUR business! So make sure your customer’s know it. What do you bring to the table that’s the icing on the cake?!
And voila! The formula for a fully booked diary, jam packed with the clients that make you excited to get out of bed in the morning.
My recent clients have RAVED about this, and here’s MY proof to share:
Three months ago when we started working together my goals were to book paid brand partnerships, get more speaking gigs, secure clients and begin writing a book. Today I’ve been reminded that I’ve been able to accomplish ALL of those goals in a short amount of time. And damn, it feels GOOD!
So go out there and GET AFTER IT!!
If you want a cheerleader, accountability buddy and honest looking glass, you already know by now that my passion lies in digging down to your authentic self and vision, the one that makes you do a little happy dance and strut like a supermodel. I’ve got spaces available for 2020 clients , so come and unlock those fears that are holding you back, recognise your potential, explore motivations and identify practical ideas that will enable your inner boss to shine.
Just get in touch to see how it feels to work together.