10 more things that COVID-19 can teach businesses

Mar 18, 2020

Did you catch my last post on things that you can be doing to ensure that you are still working on your business whilst self-isolating or social distancing?

After sharing it on social media I had some GREAT feedback on other things you guys are doing, what COVID-19 and the subsequent social distancing is teaching you, and so here’s some MORE top tips today, straight from my business community. I believe these things apply to all businesses, big or small, and wonder if this recent outbreak might be the catalyst we need for things to change in business for the better? What do you think?

  1. Produce multimedia content – This time calls us to reconsider our usual content channels. Always dreamt about producing that podcast, VLog or YOUTUBE channel? Now’s the time. Do you research, ask for help and get creating! As our audiences are now online more than ever, its time for our businesses to get creative and meet them where they are – at home, on their phones and virtually.

  2. Diversify – How can your business survive an economic downfall or lack of physical footfall? Diversify your sales channels – utilise the Facebook/Instagram shop function, spruce up your ecommerce platform and consider webinars and digital paid-for content. If you’d like to explore coaching in this area, come and unlock those fears that are holding you back, recognise your potential, explore motivations and identify practical ideas by clicking here.

  3. Financial independence – I know, it might be too late for some but if anything this shift has taught us to learn to be financially independant. Utilise your accountant, savings accounts and investments and make your money work for you. Take a hard look at your finances and streamline. Why are you advertising in generic magazines when targeted digital advertising could produce a higher return? Are you saving into a low-rate account, when an ISA could be better? Get money savvy, and up your independance and liquidity.

  4. Creating meaningful and personal supplier/consumer relationships – As supply chains get fraught and there are delays on deliveries, its more and more important now to have a connection with your suppliers and consumers. We are all human, and by treating businesses with respect and tolerance, we will be able to weather any storm.

  5. Expectation management – Why have we sold of loo rolls? Because no-body knows what is going to happen. The goverment havent told us what to expect, and we have no idea if shops will remain open. Similarly, your customers won’t know what to expect – be honest and transparent by communicating your situation with clarity so that your community can remain supportive and on your side no matter what happens.

  6. That meeting can always be an email or skype call – When will people learn?!

  7. Streamline your comms using technology and the cloud – Oh you know when we just joked about going paperless!? Do it now. Instant messaging and videoconferencing tools can make it easy to check in with coworkers and remind you how your work is contributing to the big picture, and there’s so many tech tools out there that will make you feel right at home. Listen, you can almost hear Karen in the next cubicle…

  8. Asking for help – No man is an island, and neither is your business. Just like offering to help those at risk personally, also offer to help your business besties at risk! Spread the kindness and gather a support system around you.

  9. Flexibility and productivity are your best friends – Nobody sprints through their work from morning to evening — your motivation will naturally ebb and flow throughout the day. To capitalize on your most productive periods, save your harder tasks for when you know you’ll be in the right headspace for them and allow yourself the freedom to work to your best ability when you feel on top form.

  10. Treat this as a lesson and learning point – this isn’t the first, or last thing that has swept through our community. Let’s treat this as an opportunity to radically change how we work and interact as businesses and human beings.

What have you learned? What are you taking forwards from this?

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